Mistake #1: You Don’t Know Who Your Target Audience Is

To be successful in the online world, you have to know everything there is to know about your target market. That’s because every strategy you’ll make will be geared towards them. All your digital marketing strategies will go down the down if you will not address the needs of your potential customers.

Your website may be getting plenty of visitors every day, but what’s the point if they are not converting into paying customers, right? If you have no idea who you are catering to, your site visitors may not have a clear idea of whether your products are the solution to their problems.

For instance, placing an ad on a high-ranking website with good traffic is just a waste of money if it’s not related to your niche or what you’re offering. The visitors of that site may click your ad and visit your website, but may not convert into sales since it’s likely that they will not have any interest in the products or services you’re selling.

Mistake #2: You Are Marketing To A Demographic Instead Of Your Niche

In the simplest of terms, a digital marketing niche is a group of individuals sharing a common problem who convene together. So what is not a niche? Men over 40, work at home parents, freelancers, small business owners, elderly, and so on are not a niche. These are all examples of demographics that most site owners are trying to market online.

You’ll know it’s a niche when they share a common problem. So take some time to think regarding the problem in your niche, and how you’ll be able to solve it. Also, research where your niche usually gathers. Knowing this will enable you to market to them specifically.

Take a hard look at who you’re targeting and identify whether it’s a true niche or a demographic.

Mistake #3: Your Marketing Goal Is Unclear

Before deciding on the digital marketing strategy you want to use for your business and investing your money and time in it, make sure you know the marketing goal you want to accomplish. Keep in mind that this can help you determine the marketing strategy you need to help your business grow. Also, you may see yourself doing things wrong with your online marketing if your marketing goal is unclear.

Where do you want to see your business in six months? What do you want to achieve within that period? These are the questions you need to ask yourself first before diving you start planning your marketing strategies. Additionally, when setting goals, make sure that they are specific, measurable, realistic, and time-bound so that you can achieve them.

Mistake #4: Not Knowing The Right Keywords To Use

If you have no idea about the proper keywords for your target market, you will lose not only your time but your effort and money as well. Using the appropriate keywords on your content can help your site rank higher in search engine results.

However, be cautious with your keyword strategy since Google can easily slide down your search rank because of the Google Panda implementation. Google Panda is the algorithm update of the search engine which aims to decrease the prevalence of thin, low-quality content in search results.

Therefore, ensure that every content you’ll create is high-quality. Additionally, the images, texts, and videos you’ll put in your content should be powerful and relevant to engage your site visitors.

Mistake #5: You Have A Poor Content And Distribution Strategy

You’ve probably heard the infamous phrase content is king (who doesn’t?). Take this into account when you’re planning the digital marketing strategy of your business since creating quality content is the number one rule here,

Digital marketing is a means for you to reach out to potential customers. And one of the best ways to do that is through content. The kind of content you need to adopt will largely depend on what you’re offering and your target market. However, the most important thing is to consistently offer them high-quality content. If your content is poor and does not offer value to your audience, they’ll just ignore it and check out your competitors.

Wrong content distribution is another common digital marketing mistake that marketers make. Usually, businesses distribute and share their content on their social media accounts. But the problem here is not creating content ideal for these platforms.

Most companies share their blog posts on Facebook, but it’s actually not the most effective content type for social media. Hence, they are not getting as much as they should from it. So if you want to truly spread your content through social media, it’s best to create infographics, images, videos, and other visual content. Avoid long texts since they are not as effective.