What Are Your Website Goals?

Of course, there’s a reason why you want to start a website. But what do you want it to accomplish? You have to think and firstly work out what it is that you want your site to achieve before you start building the site itself.

The main goal of your business site is to increase the profits of your company. However, you still need to list down more specifics, as well as determine your transitional goals like how to raise brand awareness or drive traffic into your online store.

If you plan to build a blog about your passion and monetize it in the long run, then you have to base your goals on creating a community and driving organic traffic.

No matter how simple your website is, even if it’s only for sharing your thoughts or creative output, you’d still want people to find and connect with it.

The success of your website, including its design, will depend on what you want out from it. From visitors, subscribers, and sales to community, fame, or something else, your first step should be to define clearly and write down the goals of your site.

Have A Brand Strategy In Place

Branding is important for the recognition of your business on the market. There are plenty of resources online for building and promoting a website. Just about anyone can do it. But do you know how well your site fits into the entire media brand strategy of your company? Not knowing the answer to this will make it even more challenging for you to have a successful site. Plus, it can also hurt you in the process.

There are many factors involved in creating your online media brand, and your site is one of those. So, it’s essential for you to clearly identify what role your site will play in the big picture. Will your website serve as an online catalog or extension of other traditional media outlets of your business? Will it be a standalone income source? Or will you use your site just to give your company an online presence and get its name out there despite its potential revenue?

Web Design Mistakes Are A Big No-No

Your amazing content deserves a beautiful web design. However, there’s more to a successful website than meets the eye. It’s not just about picking the perfect color scheme or the prettiest fonts out there. Keep in mind that the first impression is vital online. You only have less than five seconds to impress your visitors.

Not updating your site frequently, bombarding your first-time visitors with ads, and making it hard for them to access the content they want, are just some of the ways to lose potential customers forever. Making web design mistakes can hurt your website a lot by causing your visitors to leave and decrease its earning potential.

What Type Of Content Should You Offer?

If you’ll sell content like educational courses or instructional ebooks instead of products and services, it’s vital to decide whether to offer them for free, paid, or as a mixture of both.

There’s a tendency for some visitors to leave a site the moment they see that there’s a fee for accessing the content. What you can do is provide your visitors with a free teaser of your paid content. This is a great way to help build your audience and eventually convert them into paying customers if they want to read the entire content that you offer.

You also have an option to offer freemium content where you start by offering your content for free with some add-ons which your readers can purchase. Usually, these add-ons are cheaper and do not have all the information that the full-priced content includes. 

Most online consumers are always after getting content free of charge. But according to a recent report, people nowadays are opening both their minds and wallets to websites with paid content as long as their offerings are solid. Nevertheless, make sure to weigh in the options you have carefully so that any massive change to your website in the future will not shock them.

Write A Great Web Copy

There is no doubt that the design of your website is essential. However, a good copy is also one of the most vital elements of a successful site. The words you’ll choose and use will make a tremendous difference in the success of your site at achieving its goals, especially for business sites.

If you’re not confident about your website copywriting skills, you can consider hiring a professional copywriter like most websites do. These individuals know the type of writing that will work well on the web. They can also help you at clarifying the position and message of your business to ensure it will resonate with the target audience that you have in mind.

If your site is leaning more towards an outlet for your passion instead of a profitable business, then it may not make sense to shell out your budget on an expert copywriter. If you’ll write the web copy yourself, make sure to do a little research about its best practices.

Generate Organic Traffic

You can have the most well-thought-out and beautifully designed website out there, but if you’re the only one clicking through its pages, it won’t bring any profit in.

It will take time, plenty of relevant and solid content, as well as a long-term plan put in place for your website to become the number one go-to resource of online readers.

You can begin utilizing key elements on your site right now like adding your articles, product titles and descriptions, and text links with target keywords. These keywords can help your target audience find you on search engines and increase the organic traffic of your website.

Beat Out Your Competition With Killer SEO

Hundreds of thousands of websites are created each day, and there are billions competing for that single click on search engines. Without SEO or search engine optimization, it will be impossible for your website to land on the first page of Google and other search engines.

It is imperative to think of how to design your site, not just for your target audience but search engines as well. This means you have to learn basic SEO to optimize every page of your site before publishing them. Check out our list of the best SEO tools to help your website rank.

Your content will not be read if it is not optimized properly for search engines. Also, when hiring a content writer for your site, make sure that the person has an extensive understanding of SEO or anything he or she writes will not get any traction in the result pages of search engines.

Make Your Website Profitable Without Scaring Your Visitors

When websites started out, the majority of webmasters mainly relied on banner ads to support their sites. Then came the rise in popularity of overusing pop-ups, flashing banners, and page peels, which began overwhelming online users.

Throughout the years, we’ve seen the emergence of new money-making techniques for websites without the need to bombard site visitors with these annoying ads.

Aside from old-school banner ads, consider exploring the numerous options you have for generating website revenue. You can earn money by becoming an affiliate seller and sell the products of other people. Although this is not a get-quick-rich scheme, you’ll see results along the way.

Come Up With A Social Media Strategy

Social media is an indispensable tool that can help drive traffic to your website. Take advantage of the power of these networking channels to keep your readers coming back to your website for the latest updates and news. You can use Twitter to get visitors, while Facebook can help raise awareness on your site.

Conversion Rate And Traffic Of Your Site

Track the habits of your site visitors and have an insight into how they work around your content using web analytics tools. You’ll have a clear picture of the things working and not working on your site by monitoring their patterns. You’ll also have an idea of what users want and the topic that engages and drives them to your website. If there are parts of your website that your visitors practically ignore, you can either alter its content or eliminate its future coverage.

However, doubling the traffic on your website should not be your only focus. You can increase your conversion rate further by doubling your sales from your existing customers. Remember that high traffic does not necessarily mean a high volume of sales. So it’s also essential to improve the conversion rate of your site.