These 10 Things Will Help You Build A Killer Online Portfolio

Creating a portfolio website showcasing some of your best projects or work is very valuable and necessary for many reasons. A professional and well-designed portfolio is one of the most powerful marketing tools you can have. Creating one is an excellent way to help your career, whether you’re a budding designer seeking more clients or a photographer who wants to showcase his works. It can also serve as the link to all your social media channels.

The internet has provided creative professionals with a platform on which they can share their accomplishments to a unique audience. For this reason, there is a myriad of portfolios currently published online. Sadly, not all are effective and users are making mistakes that’s killing their website without knowing it.

There’s more to building an excellent online portfolio than simply showcasing some of your outstanding works on a website. There are several steps you need to take to achieve a killer portfolio website. Following the tips below will help you get started and ensure a client-ready portfolio.

Be Yourself

It is crucial that your online portfolio conveys who you are and what you can offer to the table. Never copy the design of other sites just because it’s beautiful. Instead, use it as inspiration to create an original and memorable one. This can help your target audience recall it when they’re searching online for the type of services you’re offering.

Your Availability Is Important

Ensure that getting in touch with you on your site is simple. It should be clear from the get-go, or you’ll lose potential clients. Your homepage should have a space dedicated to how visitors can reach you like a form where they can send you a direct message. Also, create more than one way of contacting you to cater to the different preferences of your clients.

Show a Bit of Personality

Visitors would want to know who you are when they visit your online portfolio. Adding a good quality headshot of yourself will show people that you’re a living, breathing person. It will show them that you have your own character and style. Being creative means being original and most clients don’t like those corporate sites that are faceless and generic.

Speed it Up

You only have less than three seconds to make an impression on potential customers. Users will leave your portfolio website if it takes too long to load. Your site’s success will considerably rely on how quick it will load, so choose the right hosting package that can provide you with fast loading pages.

Your Content Should Always Be Fresh

If you want to see yourself rank high on Google and other search engine results, create fresh content all the time. Google especially loves this sort of stuff. Your posts should always be relevant and useful. It should also be anchored to what you have to offer or what you do since that’s the main reason why people are searching for your site portfolio. Consider putting a video that’s both engaging and short. Aside from the fact that Google also loves videos, it will also help keep your visitors stay longer on your site.

Show Off Your Accomplishments

Think of your portfolio website as a living resume or CV so it should be up-to-date. All of its content should also be clear so that clients will know what you can do for them specifically. It’s a place where you can showcase your abilities, skills, talents, and professionalism, so once your new projects are ready, show them off to the world right away.

Show Off your Previous Clients

Earn the trust of potential clients by letting them know the people you’ve worked with before. Aside from showing off your previous works, providing them with your track record for being trustworthy can help seal the deal. It will be even more helpful if you’ve worked with a big-shot brand or company. It will show them that you’ve got real skills to bag these type of clients.

Ask for Recommendations and Provide Testimonials

You know you’re great at what you do, but it will be even better if past clients think so too. Ask for testimonials that you can publish on your website from previous people you’ve worked with. These testimonials of how reliable and dependable you are will increase your level of trust and give your new clients assurance. It’s also proof that you have the ability and experience to deliver quality work.

Live Examples

Exhibit your professional prowess by creating a dedicated page for your works from past clients that they are using currently. Provide a brief description of every project and a link to it. Letting the world know that other people have invested in your abilities and talents and that these people trust you is another way of reassuring potential clients that you surely are that good.

Know your Target Audience

It is vital to know who your target audiences are as well as the overall goal of your portfolio site. Your online portfolio is a manifestation of not just your skills but your personality as well, so don’t rush it. Invest time and effort on its aim and the message you want to convey to your audience. And then think of the best possible ways about how you can communicate those things to them clearly and consistently with what you do.

Keeping in mind who sees your portfolio website and how they’ll feel about it is just as crucial as making it look great. Are you all set to create yours now? Let us know if we’ve helped you by commenting below!

Aileen Cuaresma

Aileen is a Technical and Creative writer with an extensive knowledge of WordPress and Shopify. She works with companies on building their brand and optimizing their website. She also runs a local travel agency with her family. On her free time, she loves reading books, exploring the unknown, playing with her two adorable dogs, and listening to K-pop.

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